Our qualitative research instruments, unlocking rich, deep and actionable insights.
Widely used by qualitative researchers
and require making appropriate assumptions and gaining a deep
understanding about the phenomena under investigation
Similar to interviews but make use of group
dynamics. There is a focus and emphasis is on interaction between participants and a
moderator facilitates the group.
Typically a study of groups of people, their
cultures and their environment. It is
concerned with the researcher immersing
themselves within the environment of those being studied.
Our tools to generate quantitative data for the more comprehensive picture.
The self-completion questionnaire is the
hallmark of quantitative survey research. Widely used with large numbers of respondents in different locations, it is a
powerful tool in the researcher’s toolkit.
Lending itself to the quantitative research
tradition, structured interviews typically have
far larger sample sizes than their qualitative
counterpart, the depth interview.
A rather more ‘direct’ research instrument, the structured observation offers a unique insight into the participant’s world – not what they say or think but their behaviour.